Content · Community · Strategy
I’ve built my career across EdTech, iGaming and Web3, moving from hands-on social media work to marketing leadership in startups and large companies.
Experience
Each step expanded my scope: from content and social media to community, positioning and marketing leadership.
EdTech
Head of Content & SMM
April 2017 — January 2019
I grew from Content & SMM Manager into leading content and social media. My work covered editorial planning, educational articles, SEO, distribution and landing-page copy.
Selected resultGrew the blog from 3,000 to 200,000 monthly readers in two years.
iGaming
Head of Content & Localization
September 2019 — January 2022
I led content and localization in a larger business, working on communications for an international iGaming audience.
Scale of responsibilityContent and localization work spanning an email userbase of more than one million.
Web3
Lead Community & Content Manager
September 2022 — March 2025
I led community and content work for a Web3 team, connecting communication with the needs of the product and its audience.
This role brought content and community together as a single area of responsibility.
Web3 · B2B creator marketing
Marketing Lead
August 2025 — present
I lead marketing across positioning, go-to-market, content, social media and community. At Oznaka, that includes B2B messaging and product launch communications, supported by AI automation.
Selected resultGrew the social audience to 100,000 followers in one year.
Skills & expertise
I connect the business goal with the message, the channel and the work needed to deliver it.
Positioning, audience segmentation, market and competitor research, B2B marketing and go-to-market planning.
Messaging, brand voice, writing and editing, SEO, editorial planning, product documentation and content distribution.
Platform-native content, social listening, KOL marketing, community development, customer advocacy, email and CRM marketing.
Brand-voice skills for content teams and AI automation across marketing. I’ve also developed an MCP server for querying social media data in plain language through Claude.
Examples of my work
Website launches, content strategy and writing — from the message to the finished piece.
Oznaka · B2B creator marketing
Positioning, messaging and website copy for Oznaka’s creator marketing product.
Visit Oznaka4brain · EdTech
Editorial planning, educational content and search-focused distribution for the 4brain blog.
Explore the blogProduct launch
Introducing Wallchain’s next chapter in creator marketing.
Product explainer
Explaining high-ROI, targeted creator campaigns. Public byline: SK.
Co-authored research
Research with Yurii Kyparus comparing estimated audience reach and creator costs.